
In a 2011 American documentary directed by Fulkerson, the
"profound claim that most, if not all, of the degenerative diseases that
afflict us can be controlled, or even reversed, by rejecting our present menu
of animal-based and processed foods" is explored. In the film, Fulkerson
himself changes his lifestyle to consume a “Whole Foods Plant Based Diet” while
simultaneously reviewing the works of American physician Caldwell Esselstyn and
professor of nutritional biochemistry T. Colin Campbell,
two of the most prominent advocates for the diet in America.